Why do most first-time guests never come back?

Usually it isn't the sermon or the coffee — it's the follow-up. This one-page checklist is the eight things that separate churches whose guests return from the ones whose guests quietly disappear.

• Capture the visit the moment it happens — a first-time guest should be a record, not a memory.
• Reach out within 24 hours, while the visit is still fresh.
• Make the first touch a person, not a blast — a real name and signature.
• Have ONE clear next step, not five options.
• …plus 4 more, sent straight to your inbox.